Oakland University runs an extremely successful Facebook page, Twitter, Instagram, and Snapchat (all, except Facebook, under the username oaklandu). All of these Oakland pages are managed by Colleen Campbell and the OU Street Team.
Social media is a field that is constantly evolving and expanding and as a social media professional, Campbell has to keep up with the ever-changing field. New apps come out every day along with new updates of older social media apps.
Social media is an extremely important aspect for businesses and organizations in today’s digital age. It is the fastest way for information to reach the largest number of people.
Campbell works to create and manage positive conversations about Oakland University and the events happening at the school.