Getting Social: A Case Study on Social Media Professionals

This case study follows social media professionals and amateurs: Nichole Seguin, associate community manager of Leo Burnett; Melissa Tilley, president of the Oakland University (OU) social media Street Team; Colleen Campbell, digital public relations manager for (OU). As of 2016, around 2.3 billion people are active social media users. With this large margin of the population… Continue reading Getting Social: A Case Study on Social Media Professionals

Social Media Professional, Colleen Campbell

Oakland University runs an extremely successful Facebook page, Twitter, Instagram, and Snapchat (all, except Facebook, under the username oaklandu). All of these Oakland pages are managed by Colleen Campbell and the OU Street Team. Social media is a field that is constantly evolving and expanding and as a social media professional, Campbell has to keep… Continue reading Social Media Professional, Colleen Campbell